Tag: Soft power
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The Ultimate Soft Power of Korean Wave: Effect on Indo-Korean Relations
With the Korean wave sweeping the world, it has influenced the South Korean economy and created its own new identity. The Korean wave, also known as Hallyu, has gained popularity through its Pop music, TV, drama, food, education, film and gaming. At this juncture, this article evaluates the influence of Korean culture on Indo-Korean relations…
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HOW DOES SOFT POWER PORTRAY INDIA’S IMAGE TO THE WORLD?
India has a mixed legacy when it comes to soft power. It went through periods of heights, plateaus and lows. There was no single country with greater soft power than ancient India throughout history. Great empires outside the subcontinent held it with awe and admiration. India had international trade links right from the Indus valley…
